Thursday, July 11, 2013

Wasting Time - Day 10

I hate wasting time. The older I get the more I hate it. I’m far too aware that I just don’t have as much of it left as I used to. So to waste it - to not to make the most of each and every moment - to me that’s worse than wasting money on that very expensive hand painted tuxedo shirt I bought in Aspen one winter twenty odd years ago and wore only once. Money you can always figure out a way to make more of. But time. You can’t get that back.

As the author of a book on the subject, It Takes An Egg Timer, A Guide To Creating The Time For Your Life, you might think I never commit this crime. But I do. And when I think over the past five years I admit readily that I have most definitely wasted a bunch of time.

Like when I was waiting for The Book Deal. The one every writer dreams of - or at least used to dream of - back when you didn’t have to commit some obscenely outrageous act or become a reality star, to be deemed worthy of a coveted deal from a Big Six - I mean Big 5 Publisher.

I waited and waited. I was that sure it would happen. I just didn’t know where or when.

But as we know, it didn’t happen. When I knew I couldn’t waste one more minute waiting to get picked, I picked myself and self-published, The Secrets They Kept.

I think sometimes of how much further along I would have been if I had made that decision earlier. If I hadn’t been wasting time waiting for outside validation that I was a good enough writer to be read. 

But of course that is the biggest waste of time of all! 

The truth is alot of really great things happened because of that waiting. 

I would never have started to blog and learn about things like Twitter and Facebook. I wouldn't have self-published which really forced me to take a very deep dive into all things digital. I wouldn't have taken all those courses and attended conferences and discovered people like Seth Godin and David Meerman Scott who reminded me how much I love marketing and left me qualified to teach a class in digital marketing at NYU. I wouldn't be consulting and demystifying digital for individuals and organizations.

So I suppose I was never really wasting time at all. I was just getting prepared for what was next. I just didn't yet know what that was going to look like.

note: This is Day #10 of a 30 Day Experiment. Here are the details on how it all started.

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