Friday, July 19, 2013

The Books That Made A Difference - Day 18

In the last five years I've discovered a number of authors whose writing has influenced my thinking and my direction, who inspire me and make me think. This is a partial list, but a significant one - one that I'd like to share. 

Linchpin - When I was still in my corporate job, I didn't know who Seth Godin was. Which in retrospect does not surprise me. Seth is the kind of forward thinker who sparks controversy and discussion. Not generally encouraged in corporatedom.  A friend and former colleague thought I would like him and suggested I read his blog. He was right. I started reading and haven't stopped since. Linchpin was the first book of Seth's books I read. And it wasn't the last. 

The New Rules of Marketing and PR - The first time I heard of David Meerman Scott was at a talk he gave at, ironically, NYU when his book, World Wide Rave came out. I remember being so inspired by his story, his passion and his perspective. Little did I know at the time that a few years into the future I would be teaching at NYU and using The New Rules Of Marketing and PR as a textbook for my students.  The 4th Edition just came out. I highly recommend it for anyone in sales, marketing, public relations or in business for themselves that wants a comprehensive look at what's changed and what you need to do to keep up with the change. It's also an entertaining read. David does not believe in a lot of meaningless jargon or what he calls Gobbledygook and his writing lives up to that.

The War of Art - I found Steve Pressfield through Seth Godin. The title may lead you to believe it is just a book for artists who struggle with getting their art out, but it is applicable for anyone who wants to create something. If the title scares you away try Do The Work in which he addresses the entrepreneur and business person directly. Steve is pure inspiration - the kind of stuff you can read again and again and still say Aha!

Fascinate - Your 7 Triggers to Persuasion and Captivation.  I discovered Sally Hogshead through Nancy Moon of MoonPR who has a reputation for always steering me in the right direction. To say I was fascinated by Sally's take on what fascinates us in today's noisy 24/7 world is an understatement. I've taken her Fascination test (you can too by clicking this link) which offers great insight as to how we fascinate others. 

Unbinding The Heart - It feels like I've known Agapi Stassinopoulos forever, she has become that good a friend to me,  but in truth we met just two years ago prior to the release of her book. While it may not seem like a book with this title fits in with the rest of the list, it does. Corporate culture encourages us to close our heart, exactly the opposite of what is needed for healthy, sustainable businesses. I'm not the only one thinking along those lines. In addition to teaching transformational workshops, Agapi also lectures to forward thinking businesses on the topic. Plus she walks the walk. I like that.

No Excuses - 9 Power Tools for Women - Gloria Feldt is one of the first people I met as I began expanding my networks after the 'divorce.'  I was honored to get an advance copy of No Excuses in 2010. I'm even more honored that she's become a friend and supporter. Every woman should read her book and check out her new venture, Take The Lead Women, where she will be offering leadership training specifically for women.

Control, Alt, Delete - Reboot Your Business, Reboot Your Life.  I just recently discovered Mitch Joel. Once again, the connection was Seth Godin. All I can say is WOW! There are so many gems in this one that I might have more sections highlighted than not. Like this one -

"Ask yourself if you're telling a story worthy of being told or are you telling a story just to get something sold?"

Note there are no novels here, which I read alot of, or raunchy erotica which I've been known to imbibe in. But I do learn from those books as well - about human behavior, character and interactions. However, that is a list for another day.

note: This is Day #18 of a 30 Day Experiment. Here are the details on how it all started.

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