Showing posts with label Harvard Business Review. Show all posts
Showing posts with label Harvard Business Review. Show all posts

Thursday, October 3, 2013

What Can Happen To You In My Voicemail

I have a friend who refuses to text. She's not much for email communication either. Her Facebook profile is just that. A profile. Not much interaction. So except for the rare times we see each other I don't know much about what goes on in her life.

This poses a couple of problems. 

The voice mail she left on my cellphone the other day was listened to while I was on the run. She needed a mutual friend's address. Which I had and was happy to give her. 

The problem was I forgot until two days later when I saw her name in my list of recent calls. That can happen to voicemails. They can get lost - like socks in the dryer - if you don't keep your eyes on them.

I would have texted her the information but as I said - she doesn't text. So I emailed. Even though I know how slow she is to retrieve it. She didn't give me any other choice.

The truth is I don't have the time to return the phone call so I can read out loud - s-l-o-w-l-y - what she needs while she writes it down. Not today. Probably not tomorrow. 

The phone is just not an efficient use of my time. Yes, I still use it and think there are times when it is a refreshing choice and will make the most impact - but the list of people I speak to on the phone continues to shrink. It is reserved for my mother (who as you know has no computer), a few select friends and clients with money to spend. Even my brother who I am in communication with almost every single day over something having to do with Mom rarely gets a phone call or vice versa. But texting? All day. Every day.

According to Adam Singer at The Future Buzz,  the Harvard Business Review has decided ( as he had already) that voicemail is irrelevant. I would not go so far as to use the word irrelevant - but I would say - as I already did - that it is inefficient.

It's nice to hear someone's voice. I love getting on the phone for long visits with my friend in Australia and my cousins who live in California. I don't get to see them that often and it is a great and still relevant way for us to connect. But when I need a question answered or information and I need it now - I text or I email - depending exactly how urgent the request is. 

That's the beauty of digital technology - making your life easier.

Had she done that what she needed would have been delivered as soon as I read it. But she didn't. 

She's one of those people who pushes against the tide of change when it comes to communication. I suppose she thinks that will make it stop - but it won't. We're too far into the age of digital now. 

Which brings me to the second problem. She should know better.  She's a marketer. 




I'm speaking at BlogHerPRO '13!

I will be speaking at BlogHerPro a conference for professionally-minded online influencers interested in taking their business, marketing and technical skills to the next level. If that's you join me there and use promo code PRO13FF for 30% off BlogHer Pro '13 Registration!



Like this blog? Don't want to miss the next one? Sign up here to have it delivered right to your mailbox!