Wednesday, August 5, 2009

Pink Slip Advice #4

Social Network

This might be especially scary for the over 40 set, but if you have not yet been on Facebook or Linkedin, if you still don't get Twitter, take the cyber leap, sign yourself up and see what is going on. This is a great way to dip your toe back in as you start to widen your network.

Connections are being made every day and not just with your long lost friend from college. Information is exchanged. Yes, some is useless, but a lot more is not. Make some new business friends without ever leaving your house. And remember, you can no longer simply send out your resume and hope someone will call you back.

Case in point. Read about the job search The Murphy Goode Winery just completed. They created a cyber campaign as they set search for the newly created position of social media strategist. Yes, that is an actual job. Not only did one lucky person get hired but the brand received over $7 million in publicity.

Lastly, let's not forget these networks take some of the loneliness out of not going to an office. When you want to see what the conversation for the day is about, you can just sign on and see what people are talking about. It’s like hanging out at a giant water cooler in cyberspace.

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