Life is so funny. You set off to do one thing and that leads to another and yet another. Still uncertain of the circuitous path you are taking you learn to say yes to what feels right and no to what does not.
And then one day you find yourself standing on stage in a ballroom in the Hotel Sofitel in Redwood Shores just down the street from the offices of companies with names like Oracle, Salesforce and Electronic Arts, speaking to a group of entrepreneurs who are all part of the largest women's online community, BlogHer.
Your topic is selling - that part of you that you thought you left behind when you closed the door to your corporate office for the last time.
What is even stranger is that it feels so right. As if all the energy centers you had invested yourself in had suddenly joined together to create your very own perfect storm.
When I think about it I can't help but giggle.
Me.
The shy kid who literally clung to her mother's skirts - afraid to be seen much less heard. Who grew up amidst the noise, laughter and constant chatter of a big, fat Greek family that I was sure would never hear me even if I tried.
So I didn't.
I kept my thoughts inside my head - finding safety only in the written word and a few very close friends, until the day my tenth grade English teacher, Mr. Keyes picked my essay to read aloud to our class. I tried to crawl under the table. I don't recall what I wrote about but I still remember my surprise afterwards when my classmates told me how good it was. And that I wanted to believe them - but I didn't.
As it was - I was far from ready to be heard. Really heard.
Over time, I stopped hiding. I learned to speak with ease. I learned not to be afraid to hear my own voice. I taught. I sold. I managed people. I gained confidence. But what I really thought, my views and perspective on what I thought important - that I kept inside the pile of journals that were quickly accumulating.
Until one day - November 18, 2008 - I started a blog. And just like that I had readers. Readers who gave me assurances I could write and should - more and more of my truths. About life. About business. I had a place to share my stories. That's when it started to shift.
I've spoken many times before. In conference rooms, classrooms, to groups of varying sizes. But last Tuesday was the first time I spoke in a real hotel ballroom, on a stage with one of those mikes that clips on to your clothes.
The funniest thing was I wasn't afraid.
Not really.
I had just the right amount of fear. The kind that I told the audience you use to propel yourself forward - not the kind that makes you stand still.
I felt something shift - yet again. I'm still not entirely clear on what that was but I do know that the nugget of an idea I've had for my next book took form.
A week later and I am still surprised how much I enjoyed it. How right it felt to share what I know about business, about selling, about digital tools and marketing on a stage to a group that was mostly women sprinkled with a few good men.
And when people tweeted nice things and told me after how much they enjoyed my talk I didn't second guess them.
Like I said. Something shifted.
Life is so funny.
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Showing posts with label digital tools. Show all posts
Showing posts with label digital tools. Show all posts
Tuesday, October 29, 2013
Tuesday, October 15, 2013
Blurred Lines
Someone asked me the other day to clarify who I consulted with. He wanted to know if I worked with individuals or organizations.
I said yes.
As for who I work with - to be clear - the line is blurred.

I will be speaking at BlogHerPro a conference for professionally-minded online influencers interested in taking their business, marketing and technical skills to the next level. If that's you join me there and use promo code PRO13FF for 30% off BlogHer Pro '13 Registration!
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I don't think he was happy with the answer. I understand that. Within the traditional corporate structure - which is where he works - we are not interested in blurred lines. We want everything and everyone to fit into a box in a clearly defined hierarchy.
That is her job.
This is his job.
We like flow charts and job descriptions so one person does not interfere in another's playground.
We like flow charts and job descriptions so one person does not interfere in another's playground.
But that's not how it works in real life. Not anymore.
Digital tools and the power of the Internet have blurred the lines.
When I started selling no one in marketing liked the sales department. No one in public relations liked marketing. And IT - that was reserved for things like invoicing and had nothing to do with any of the above.
They were all silos that stood alone in the field.
No more.
Sales, Marketing and PR intersect and are lost without IT.
No more.
Sales, Marketing and PR intersect and are lost without IT.
The same was true of your professional and your personal life. The ability to check your work emails on Sunday in between the soccer game and a walk in the park did not exist in the last century. Those things waited until Monday.
Clear lines of distinction.
Easier then. More complex now.
The more it changes, the more blurred the lines become.
A digital strategy is necessary for the organization and the brand. But it's also something that every individual who wants to stay marketable within and without their company needs to have.
A digital strategy is necessary for the organization and the brand. But it's also something that every individual who wants to stay marketable within and without their company needs to have.
As for who I work with - to be clear - the line is blurred.
I will be speaking at BlogHerPro a conference for professionally-minded online influencers interested in taking their business, marketing and technical skills to the next level. If that's you join me there and use promo code PRO13FF for 30% off BlogHer Pro '13 Registration!
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Labels:
blurred lines,
corporate,
digital strategy,
digital tools,
IT,
marketing,
PR,
sales
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