We are drowning in data. According to Nate Silver we now produce every day, three times per second, the equivalent of the amount of data that the Library of Congress has in its entire print collection.
That’s a lot of data!
One of the hottest new jobs is that of data scientist, a person whose job it is to analyze these enormous piles of data for insights that can predict. Predict where we want to travel to, what we want to eat for dinner, what shoes we want to buy, who we want to work for, who wants us to work for them, who we want to date.
It was an ad from Amazon for a pair of Merrell boots that was on sale.
I had never bought a pair of Merrell’s before, nor had I ever bought an article of clothing on Amazon before. But the price was right so I clicked through. I read about the boots. I went to the Merrell website. I read the reviews.
I decided to go for it. I took advantage of my Amazon Prime membership and free shipping and hit the buy button.
It garners valuable insight.
It can direct decisions.
It can assess risk or potential.
Things will happen. Things that we never accounted for.
Like that weather band that decided to skirt New York City last week.