I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.”
I don’t remember much else about that day, except I knew I wasn't ready. I wanted to run out of that station on City Line Avenue in Bala Cynwyd and go hide. I couldn’t imagine that anyone was going to listen to country music in a market like Philadelphia. The station, as far as I could see, was doomed and my new career with it. It was unfathomable to me that I would be able to sell enough commercial time to cover my minuscule weekly draw, much less pay my rent. It all looked very bleak.
I just didn’t know it yet.