"I can't sell."
"I am not a salesperson."
"There are a lot of things I am good at - but selling is not one of them."
"I could never do that!"
The unfortunate news for them is that in a very noisy 24/7, interconnected world in which everyone has a voice and a platform on which they can be heard and in which the skinny on who you really are or what your business is about is nothing more than a Google search away - the truth is we are all selling - even if we don't want to admit it.
But before you can hone those skills, my advice is to look to reframe the word "sell" into something that sounds more appealing.
If you are one of those people who say they "can't sell" or for whom the mere mention of the word makes them break out in hives, try one of these alternatives.
- solve a problem
- tell a really good story
If you can do any one or combination of the above, you can sell. In fact, you've been selling all along - you just didn't realize it.